| Founded | 2014 |
|---|---|
| Headquarters | , United Kingdom |
Boss Brewing is a craft brewery in Swansea, South Wales, founded in 2014 by husband and wife Sarah and Roy Allkin. In May 2015 the brewery received a Society of Independent Brewers Gold Award and was awarded CAMRA's Champion Beer of Wales award for its stout in 2019.
In August 2019, after applying to trademark its brand name, the brewery received a cease and desist letter from fashion company Hugo Boss and incurred costs of almost £10,000 defending itself in the legal battle. Boss Brewing had to change the name of two of its beers: Boss Black, a stout, became Boss Brewing Black, and Boss Boss, a double IPA, is now Boss Bossy. The rebranding process cost more than £20,000.
In March 2020 comedian Joe Lycett briefly changed his name by deed poll to Hugo Boss in order to support the Welsh brewery.
References
- ^ a b "Welsh brewery changes name of beers after trademark battle with Hugo Boss". thedrinksbusiness.com. 12 August 2019. Retrieved 2 March 2020.
- ^ "Boss Brewing". Master of Malt. Retrieved 2 March 2020.
- ^ "Swansea-based Boss Brewing Win the Champion Stout of Wales Crown". Business News Wales. 3 October 2017. Retrieved 2 March 2020.
- ^ "Champion Beer of Wales". CAMRA - Campaign for Real Ale. Retrieved 2 March 2020.
- ^ "Welsh brewery spends nearly £10,000 in battle with clothing giant over name". ITV News. Retrieved 2 March 2020.
- ^ Dalling, Robert (10 August 2019). "Fashion giant Hugo Boss sets lawyers on small Welsh brewing company". walesonline. Retrieved 2 March 2020.
- ^ Campbell, Lucy (2 March 2020). "Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house". The Guardian. Retrieved 2 March 2020.
- ^ "Comedian Joe Lycett changes name to Hugo Boss to support Welsh brewery after legal fight". ITV News. Retrieved 2 March 2020.
