Classic alternative

Classic alternative is a radio format focusing on alternative music from the late 1970s to early 1990s, with particular focus on the early days of MTV.

• New wave: A major part of this category, especially early bands like The Cars, The Police, Blondie, Devo and Talking Heads.
• Power pop: Bands such as The Knack, The Smithereens and The Romantics are often included in this category.
• College rock: The major building block of American alternative rock, and thus artists in that genre are played often. The early works of R.E.M. (in particular), The Replacements and They Might Be Giants usually show up on classic alternative stations.
• Post-punk and British alternative/indie rock: Common on many classic alternative stations, and often added for variety. Artists include New Order, Public Image Limited and The Smiths.
• Gothic rock and dark wave: Bands such as The Cure, Joy Division, Siouxsie and the Banshees, Bauhaus and Killing Joke.
• Grunge: Sometimes played on classic alternative stations, but more often found on modern rock stations. Includes artists such as Nirvana, Soundgarden, Stone Temple Pilots and Pearl Jam.
• Synthpop: Bands such as Duran Duran, Depeche Mode and Pet Shop Boys and songs like "I Ran (So Far Away)" by A Flock of Seagulls and "Take On Me" by a-ha are essential on classic alternative stations.
• Dream pop and shoegaze: Bands such as Cocteau Twins, My Bloody Valentine, Slowdive, Ride, and The Jesus and Mary Chain. Uncommon, and depends on the amount of post-punk played on the station.
• New Romantic: Bands such as Spandau Ballet and Adam and the Ants.
• Ska revival: Bands such as Madness and The English Beat.
• Indie pop and modern indie rock: Artists including Aztec Camera, Sonic Youth and Orange Juice.
• Punk: Bands including Ramones and The Clash.

Some stations with an "all-'80s" format have added elements of the 1980s and '90s classic alternative format to their regular playlist. Cox's KHPT in Houston and WPOI in Tampa are prime examples of all-'80s stations that heavily relied on artists such as Peter Schilling, The Cranberries and New Order. KHPT flipped to a classic alternative format after its run as an all-'80s station. The same goes for KJAQ in Seattle, one of the first stations in the country to try this format.

Digital cable music service Music Choice (originally DMX) provided a station labelled New Wave for several years. The station was later renamed "Retro-Active", and later Classic Alternative, all of which played seventies to eighties new wave, post-punk, synthpop, etc. After several years, the station filtered in 1990s (and even sometimes post-millennium) artists. However, an artist like David Bowie can often fit in classic alternative because he meets the criteria.

SiriusXM offers a classic alternative station, 1st Wave, which was launched in 2008 following the merger between Sirius and XM and replaced similar stations on both services.

The format began to see wider adoption in late-2022 and 2023, particularly among stations and brands that have had a legacy in modern and active rock formats in their respective market. In December 2022, WNNX in Atlanta relaunched the heritage "99X" brand of sister station WWWQ as a classic alternative station, while KITS in San Francisco—which dropped modern rock for adult hits after having its local programming discontinued in 2020 due to networking—relaunched its heritage Live 105 branding in June 2023 with a classic alternative-leaning format. In July 2024, Corus Entertainment extended its Edge brand—long associated with its heritage station CFNY-FM in Toronto—to Calgary's CFGQ-FM using a classic alternative format. Then in October 2024, Corous rebranded CJKR-FM in Winnepeg to classic alternative.