Chocolate makers advertise chocolate.
History
In 1987, the six largest chocolate producers spent over $750 million on advertising.
References
- ^ Hyde, Ellert & Killing (1991), p. 7.
Sources
- Hyde, Dana; Ellert, James; Killing, J Peter (March 1991). "The Nestlé takeover of rowntree: A case study". European Management Journal. 9 (1). doi:10.1016/0263-2373(91)90044-Q.
Advertising Chocolate, Consuming Race? On the Peculiar Relationship of Chocolate Advertising, German Colonialism, and Blackness: 10.1484/J.FOOD.5.105144