File:Doctor Who The Crimson Horror.jpg

Media data and Non-free use rationale
Description	Official poster of the Doctor Who episode "The Crimson Horror"
Author or copyright owner	BBC
Source (WP:NFCC#4)	BBC [1][2]
Use in article (WP:NFCC#7)	The Crimson Horror
Purpose of use in article (WP:NFCC#8)	to visually aid the reader in understanding the storyline and themes of the episode.
Not replaceable with free media because (WP:NFCC#1)	there is no free equivalent of the poster; any derivative work based upon the cover art would be a copyright violation.
Minimal use (WP:NFCC#3)	Only on one page; low-resolution image.
Respect for commercial opportunities (WP:NFCC#2)	The use of a low resolution image of a poster will not impact the commercial viability of the work.
Fair useFair use of copyrighted material in the context of The Crimson Horror//en.wikipedia.org/wiki/File:Doctor_Who_The_Crimson_Horror.jpgtrue

Licensing

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question;
where the image is unrepeatable, i.e. a free image could not be created to replace it;
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation;

qualifies as fair use under Copyright law of the United States. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

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Fair use